Modest Inc.

Modest is a Chicago-based startup that has created a new way for businesses to conduct commerce on mobile. As a consultant, I have worked collaboratively with their team to help them shape their offer and pitch, create a content strategy, and also execute copy for their website.





The Chicago Community Trust Unity Fund

Through work with the Firebelly Design team, I created a video to promote Chicago Community Trust's Unity Fund. I wrote the script for the piece, conducted the interviews, and participated in the editing process. This piece is currently the focal point of the Unity Fund website.

Shot and edited by Leo Flores.

Ixonos is a Finnish technology and design firm with locations throughout the globe. As a consultant, I have worked with them on several projects, spanning from brand strategy to web content to viral videos. Our working relationship continues to this day.


Homepage Rollover State

Project Page: National Geographic

Project Page: Honda

Zebra Zatar

Zatar is the first user-centric Internet of Things platform, designed with enterprise and the supply chain in mind. At IDEO, my team created a brand as well as a technology platform for the client, Zebra Technologies. Shown here is the public-facing website, which we created to communicate the benefits of this exciting new platform.





Threadless + Gap

The collaboration between Threadless and Gap exposed a new audience to the worldwide community of Threadless designers. In turn, it gave Threadless artists the opportunity to showcase their work in a new, physical retail venue.

We were able to bring Threadless artists from all over together to celebrate this new venture in this video, which I produced. I also managed the content strategy between partners.

Gap + Threadless T-shirts from on Vimeo.

Threadless + Redbox

We developed a concept for the world's first t-shirt vending machine. Delivered as a pop-up vending point in Chicago area malls, this collaboration with Redbox gave Threadless customers instant purchasing gratification.

Threadless Rebranding

The Threadless rebranding had to represent the evolution of a little startup t-shirt company to a worldwide design community. I developed a new tagline and we overhauled the entire site, from content strategy to back end programming.

Brand essence video

mssng peces and Threadless created this video for the launch, starring Threadless, shot at Threadless, and yep, even some vocals by Threadless.

Site overhaul

We retooled the navigation to be simpler, bolder, and more action-oriented. We created a feature slideshow above the fold and placed the brand essence video in a prominent spot so users would be drawn in to the Threadless story in a simple and fun way.

The entire content management was rethought, from search terms to stock tool. The side nav was simplified so users could easily find what they were looking for.

Ten years of disparate inventory was, for the first time concisely bucketed into simple product page dropdowns.

We created a page structure of headline-based header led by image-heavy navigation buckets, as shown here on the shop page.

Banner ads

We shifted advertising strategy from a sales focus to the core of the Threadless business: support of artists around the world.

Print ad

We commissioned longtime Threadless community member and artist Ray Fenwick to interpret Make Great Together. The ad ran in T-World Magazine.

Exterior of Threadless Headquarters

Creative Director: Sean Donohue
UX Director: Brock Rumer
Content Director: Colleen Wilson
Designers: Sean Donohue + Glenn Cochon
Threadless Headquarters Mural: Joe Suta
Year: 2011
Threadless Good Shirts

Good Shirts was a collaboration between UNICEF, BBH New York, Christine and Justin Gignac, and Threadless. The design on each shirt symbolized the type of aid UNICEF gave to the Horn of Africa. 100% went to the U.S. Fund for UNICEF to support life saving relief efforts for children.

I conducted the interview for the video piece and framed the story, as well as oversaw and produced the content for the partnership.

Good Shirts for the Horn of Africa from on Vimeo.

Illustrations by Christine and Justin Gignac.

Good Shirts Recognition

Cannes Lion Direct Silver
Bronze Clio
Bronze One Show Pencil for Design
Bronze One Show Pencil for Innovation in Advertising
One Show Merit for Brand Transformation
Threadless Promos

Holiday 2010 Sale, A Space Holiday

Every promo at Threadless is a chance to involve the entire community in a new event. Threadless employees and community members band together to make something great, unique, and usually weird.

Winter 2010 Sale, 10 Buck Tony

Creative Director: Sean Donohue
Content Director: Colleen Wilson
Designers: Glenn Cochon, Sean Donohue, Mig Reyes, Joe Van Wetering, Ross Zietz
Photographer: Sean Dorgan
Retoucher: Nikki Carlson
Videographer: Craig Shimala
Year: 2010
The Threadless Book

Editor and Contributor

Jake Nickell, the founder of Threadless, spilled his heart and guts onto the page for this ten year retrospective. I helped him do it.